Vikings Dressed Flamboyantly

Pre-Christian Vikings dressed more flamboyantly than previously thought with the use of vivid colours, silk ribbons, and bits of mirrors. The study identifies men as especially vain, and women as provocative dressers.

Vikings Dressed Flamboyantly

Positive And Negative Messages In Advertising

As purchasing deadlines get nearer, a consumer's focus on products promising positive outcomes shifts to a willingness to pay more to help avoid an argument or other negative outcome.

Positive And Negative Messages In Advertising

Suppressing Anger Shortens Life

Couples in which both partners suppressed their anger when unfairly attacked by the other died earlier than those in relationships where one or both expressed their anger
and resolved underlying conflict.

Suppressing Anger Shortens Life

Americans At Higher Risk Of Stroke

American adults have a higher prevalence of stroke than Europeans, due in part to a higher rate of risk factors and barriers to health care in the United States. The study found that American men had a 61 per cent greater chance of having a stroke and American women had almost twice the chance compared to their European equivalents.


Americans At Higher Risk Of Stroke

The Brain And Differences In Boy/Girl Language Learning

Areas of the brain associated with language work harder in girls than in boys during language tasks, and boys and girls rely on different parts of the brain when performing these tasks. Researchers explain that although girls' superior language abilities have long been acknowledged, this study is the first to provide a possible biological explanation for the differences.

The Brain And Differences In Boy/Girl Language Learning